The Art of Patron

Fly through Patron's agave plantations and hacienda in this immersive Oculus experience.

The Art of Patron
Experience Patrón like never before - through the eyes of our iconic bee.
 
Have you ever wondered where tequila comes from? How it's made? Or, what's it like to be a bee? Well ask no more! Patron and Firstborn came together to create an Oculus experience of how this fine spirit is crafted through the eyes of a bee.
 
Creating this immersive world was no easy task. The team relied heavily on previz, the use of drones and routine Oculus testing. I was in charge of re-designing Patron's iconic bee and creating the 3D version for production.
Be the Bee!
Here are the main bees I designed for The Art of Patron. The key was to create Patron's iconic bee in a style that would embody the iconic logo and be appealing in 3D. After exploring a few styles, I modeled and refined the selected bee. I then added fur and fuzz all over using Xgen and VRay fur.
Bee Renders
The bees were modeled in Zbrush and rendered with VRay and Xgen. Xgen proved to be pretty fast at creating fur style iterations.
The Environment
 When planning the Oculus experience, it was evident that several areas would need to be either recreated in CG or designed from scratch.This was a quick design for an additional Hacienda room that was later created in 3D.
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