Toyota Prius: 3rd Gen

Toyota Prius launch campaign. The project includes concept boards, art direction and print assets.

Before the 3rd generation Prius was launched, I was tasked to create a few boards that would embody "Harmony Between Man, Nature and Machine." The ideas illustrated on the boards below were centered around mechanical deconstruction and organic backgrounds.

In addition to creating a few style frames, I was in charge of art directing a 360 spin and camera fly demo of the Prius in a harmonious field.
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