Creative Director juancuadra@juancuadra.com | Instagram

Juan Carlos Cuadra



WorkCreative DirectionContent Strategy and Creation

Apple

Juan Carlos is a multidisciplinary Creative Director and maker working across live action, graphic design, and 3D. He combines storytelling with a strong sense of craft, creating work that moves seamlessly between physical and digital mediums.




Apple - Selected Works

WorkDirectorContent Strategy and Creation

Apple

During my five-year tenure at Apple, I led the creation of groundbreaking content that redefined creativity and performance on Mac and iPad.
This art has been viewed by millions, showcased prominently in Apple’s Keynote events, website, stores, and social media.




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WorkCreative DirectionBrand Animation

iPhone 17

I imagined an intricate, evolving structure crafted from cotton candy to explore the limits of Mac's M chip class using Houdini. The aim was to craft elevated nostalgia, all while pushing performance boundaries. Partnering with ManvsMachine felt like the perfect choice to achieve this vision!


Apple - ManvsMachine | MacBook Pro Reveal



WorkCreative DirectionBrand Live Action

Udacity

What does the future look like? With advances in AI, VR and Machine Learning, our guess is that we are at the tipping point of a technological revolution.





WorkCreative DirectionBrand Animation

iPhone 17

iPhone 17 launch animation for Apple’s product launch. Featured in Tim Cook’s Keynote event and in stores worldwide.



iPhone 17 Launch | Creative Direction


WorkCreative DirectionBrand Animation

MacBook Pro

For the launch of the new supercharged MacBook Pro, with Xk Studio on an animated digital bloom artwork for use on the Apple website, stores and digital retail.



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WorkCreative Direction |  3DFilm Previz

Tron Ares

Previz for the Tron Ares trailer.



Tron Ares Previz


WorkDirector | 3D + Live ActionFilm

Honda

We set out to imagine a world in which every camera pan and each glimmer of light could magically ignite the energy of our spot while highlighting every new safety feature for the new Honda Accord. This is not your typical sedan.  In order to showcase this new car we used a mixture of glass, prisms and light to carefully guide the viewer’s eye through these new features.

We pushed fantasy into the real world, letting the textures, materials and lighting blend together and create a perfect hybrid of CG and live action. The lighting breathes warmth into the environment and reveals subtle imperfections to ground us in reality.





WorkDesignBranding

Apple

Designs created in  Houdini for MacBook Pro content screens. 




Game of Life
How Scale
Word Waves
Spore Bursts
Paint Streams
Paint Race

WorkDesignBranding

Apple Logos

I joined a team of fascinating artists who were experimenting with new flavors of the Apple logo. The following are my contributions to the collection featured in Apple’s global branding. 




JUAN CARLOS CUADRA | CREATIVE DIRECTOR

         juancuadra@juancuadra.comInstagram