The Art of


Have you ever wondered where tequila comes from? How it's made? Or, what's it like to be a bee? Well ask no more! Patrón and Firstborn came together to create an Oculus experience of how this fine spirit is crafted through the eyes of a bee.
Creating this immersive world was no easy task. The team relied heavily on previz, the use of drones and routine Oculus testing. I was in charge of re-designing Patrón's iconic bee and creating the 3D version for production.

Art of Patrón Campaign


Juan Carlos Cuadra © 2020 — Bay Area, CA