Creative Direction + Design
We were humbled and honored at GS when the AICP reached out to us to craft the story and produce the titles for the 2018 Sponsor Reel. The questions started flying immediately. What do we make? How does it look? Are there really an infinite amount of possibilities? When the dust settled, the team dove deep into a style that perfectly fits inside the Gentleman Scholar ethos.
A fun-filled, left-of-center, slightly-obscured vision of magic, metaphor and quirky moments. We took the opportunity and ran with it, engrossing ourselves in the combinations of live-action, 2D and 3D and really let our team explore the weirdness inside of ourselves. In the end, we will take the subtle (and not-so-subtle) meanings behind each vignette to our graves.
We hope you enjoy! ;-)