Creative Direction + Previz + Design
We set out to imagine a world in which every camera pan and each glimmer of light could magically ignite the energy of our spot while highlighting every new safety feature for the new 2018 Honda Accord. This is not your typical sedan. In order to showcase this new car we used a mixture of glass, prisms and light to carefully guide the viewer’s eye through these new features.
We pushed fantasy into the real world, letting the textures, materials and lighting blend together and create a perfect hybrid of CG and live action. The lighting breathes warmth into the environment and reveals subtle imperfections to ground us in reality.